INTRODUCTION: Bioanalytical sensing based on the principle of localized surface plasmon resonance experiences is currently an extremely rapid development. Novel sensors with new kinds of plasmonic transducers and innovative concepts for the signal development as well as read-out principles were identified. This review will give an overview of the development of this field. Areas covered: The focus is primarily on types of transducers by preparation or dimension, factors for optimal sensing concepts and the critical view of the usability of these devices as innovative sensors for bioanalytical applications. Expert Commentary: Plasmonic sensor devices offer a high potential for future biosensing given that limiting factors such as long-time stability of the transducers, the required high sensitivity and the cost-efficient production are addressed. For higher sensitivity, the design of the sensor in shape and material has to be combined with optimal enhancement strategies. Plasmonic nanoparticles from bottom-up synthesis with a post-synthetic processing show a high potential for cost-efficient sensor production. Regarding the measurement principle, LSPRi offers a large potential for multiplex sensors and can provide a high-throughput as well as highly paralleled sensing. The main trends are expected towards optimal LSPR concepts which represent cost-efficient